Doc Searls on Vendor Relationship Management
Date and Time
Wednesday, March 18, 2009 from 6:30 pm to 9:00 pm
MIT Building E-51, Room 395
Doc Searls , Emeritus Editor-in-Chief , Linux Journal - doc searls com
Doc discusses Vendor Relationship Management (VRM), the antithesis of Customer Relationship Management (CRM).
Where vendors use CRM to manage relations with customers on the vendor's terms, VRM is intended for use by customers to manage relations with vendors on the customer's terms.
Doc Searls is a lifelong journalist who has covered Linux since Linux Journal began in 1994 (and Linux itself was at v 1.0), and served as an editor there for 24 years, most recently as editor-in-chief. He is co-author of The Cluetrain Manifesto, author of The Intention Economy, a fellow of the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, an alumni fellow of the Berkman Klein Center at Harvard University (where he continues to direct ProjectVRM), as well as a visiting scholar at NYU and Indiana University. He also won the Google/O'Reilly Open Source Award for Best Communicator in 2005.